Film and Media Atlas

How Stories Are Broadcast
Concepts

Parasocial Interaction

Media Studies

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A one-sided bond in which a media audience member feels a sense of intimacy and reciprocity with a television host, actor or other on-screen persona who has no actual knowledge of them. Anthropologist Donald Horton and sociologist Richard Wohl coined the term in 1956, arguing that broadcasting had created a new kind of relationship that mimicked face-to-face friendship without ever being one.

Facts
Concept Domain
Media psychology 1
Formulated Year
1956 1
Cross-Tradition Connections

Associated With

In Medium

Sources
1. Wikipedia
Wikimedia FoundationOpening section
Quote, Opening section
an illusory experience, such that media audiences interact with personas...as if they are engaged in a reciprocal relationship with them
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1. Wikipedia
Wikimedia FoundationFocus on Relationships section
Quote, Focus on Relationships section
television personas offer the media user a sense of intimacy and have influence over them by using their appearance and gesture
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